TIR in transportation stands for Transports Internationaux Routiers, a French term that loosely translates to “International Road Transport,” and it refers to a global customs transit system designed to make cross-border trucking faster, simpler, and a lot less bureaucratic. When you see a truck with a blue TIR plate on the back, it means that the cargo is moving under an international guarantee system that allows it to pass through multiple countries without unloading or undergoing full customs inspections at every border, which is honestly a small miracle if you’ve ever watched a line of trucks crawl across a frontier.

Rose Rocket has unveiled TMS.ai at the Manifest 2025 conference in Las Vegas, introducing a transformative leap in transportation management systems that redefines industry standards. The innovative platform embeds artificial intelligence directly into a company’s system-of-record, enabling it to understand and operate with full context of business processes, a capability that overcomes the common pitfalls of traditional AI implementations. By harnessing the power of intelligent tools like DataBot, which eliminates manual data entry through sophisticated OCR technology, and Rosie, an intelligent co-pilot that streamlines the matching of loads to carriers, TMS.