https://transportational.com/tags/supercycle/ Recent content in supercycle on Transportational.com Hugo -- gohugo.io en-us Tue, 10 Feb 2026 00:00:00 +0000 https://transportational.com/2026/02/10/container-shipping-after-supercycle/ Tue, 10 Feb 2026 00:00:00 +0000 https://transportational.com/2026/02/10/container-shipping-after-supercycle/ For a while, container shipping forgot what normal felt like. Extraordinary profits blurred into strategy, and what began as an emergency response to pandemic chaos slowly hardened into a belief that the industry had been permanently re-rated. Now the correction is arriving, not with a crash but with a long, grinding realization that the rules never actually changed. The “structural reset” language coming out of industry circles is less a forecast than an admission: the supercycle is done, and carriers are being dragged back into a business model they briefly escaped.